Creativity. Effectiveness. Growth.
The ultimate tool for leaders in the business of creative marketing.
The world is changing rapidly. Marketers, globally, are under pressure to prove themselves. Creativity is under threat.
Bringing together 150 years of evidence, insights and tools that connect creativity and effectiveness to commercial performance – LIONS enables creativity and marketing effectiveness in the boardroom agenda.
The world’s most effective companies invest in creative marketing because its impact goes far beyond quarterly business results – but it’s difficult to define, challenging to quantify, and time-consuming to prove.
We exist to change that.
Where creativity becomes business critical.
Brands that predict higher growth are 6x more likely to prioritise creative marketing – 4.6x more likely to have higher marketing spend.
Creative marketing should be applied across the full marketing mix.
Excellence in marketing effectiveness is crucial for achieving business objectives, enhancing brand value, and ensuring long-term growth. It involves a strategic approach to unify teams, measure the impact of marketing accurately, and foster a culture of creativity and innovation.
It’s an impactful business driver, and when integrated with effectiveness – growth soars. As William Bernbach put it, it is “the last unfair advantage we’re legally allowed to take over our competitors.”
LIONS helps leaders harness the power of creative marketing and apply it to the right strategic decisions – from the boardroom to the backroom.
Our services and products help you embed, explain, and establish a culture of creativity.
So that you can make creative marketing that matters.
The Official Cannes Lions Wrap-Up
From culture-shifting talks to future-driving industry insights, we’ve distilled the biggest learnings from this year’s Lion winners and 150 hours of Festival content for easy understanding and sharing with your team.
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Trusted by the world’s leading brands
Explore where we can support you – or your teams.
Strategic tools for building influence and surfacing the ideas that drive creative and commercial growth.
Where creativity and effectiveness earn their business value.
The evidence and data that give leaders the confidence to validate, challenge and innovate.
Programmes that build cultures of creative effectiveness.
Courses that build the skills that shape marketing’s future.
What began as a stage is now a system.
Data, expertise, and wisdom from world-renowned brands – Cannes Lions, Effie, WARC, Contagious and Acuity Pricing.
We started by celebrating your work on a stage – but now, after 150 years… all of the brands under our umbrella know a thing or two.
We’re here to help, whether it’s delivering tools and learning, or organisational-wide creative transformation.
Cannes Lions is the global benchmark for creativity in marketing.
Effie is the global authority on marketing effectiveness.
WARC is where bold marketing strategy takes shape.
Contagious spotlights breakthrough creative ideas.
Acuity Pricing delivers unparalleled pricing intelligence.
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LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company number 8860726. Our registered office address is 5 Howick Place, London, SW1P 1WG, UK. All Informa PLC UK trading subsidiaries are registered for VAT under one UK VAT group: GB365462636.